A linear, strategic and executable certification program based upon decades of experience from the most successful partner ecosystem leaders and practitioners in the world.
Download the Complete Syllabus
The SEBS Partner Ecosystem Foundations Program is organized into bite-sized learning modules that can be consumed in the way that best meets your learning objectives:
- Take all 6 courses and 128 lessons in chronological order to build your 360 degree partner ecosystem GTM Plan
- Take individual courses based upon your primary partner type focus: Executive, Influencer, CoSeller, Expansion, Technology, and Strategic
- Take individual lessons and complete individual GTM Workbooks to fill in the gaps you need for your partner ecosystem right now. Take the other lessons when and how you see fit.
Your Lead Instructor
Jason Breed is an accomplished partner ecosystem executive helping to redefine business models and grow organizations through a modern partner ecosystem framework. As an ecosystem-led, customer-driven, analytically grounded executive, he's built high-performing teams and worked across businesses to execute strong go-to-market partner programs and deliver profitable growth.
Jason is Chairman of the Board of the Cloud Software Association, a non-profit made up of 5,000 members focused on partnerships. He is also the Global Lead of Strategic Initiatives for Systems Integrators at AWS. Previous to that he was Global Lead, Partnerships & Alliances at Crownpeak and ran strategic partnerships as a Partner at IBM and Accenture.
Your 6 Foundations Courses
Course 1: The Partner Ecosystem Executive
The modern partner ecosystem executive takes a 360-degree view of the partner ecosystem, its integration into the organization, and how it taps into current market trends. In this course, you'll learn the people, processes and technology systems you must orchestrate in order to achieve your desired career and business outcomes. Learn more HERE.
Course 2: The Influencer Partner
Elevate your organization’s brand and demand by learning the foundational components required to build the influencer arm of your partner ecosystem. You’ll learn the types of influencer partners, partner operations fundamentals, partner technology requirements, options for org structure, budgeting basics, metrics for success, gaining corporate buy-in, and much more. Learn more HERE.
Course 3: The Co-Sell Partner
Co-selling is about much more than selling, and is broader than “channel”. You’ll learn the different types of co-sell partners, which organizations are a fit, org structures for scale, enablement frameworks, cross functional collaboration models, modern partner technology and operations models, sales alignment, GTM frameworks, and much more. Learn more HERE.
Couse 4: The Expansion Partner
Expansion partners are the unsung heroes in partner ecosystems. Learn the different types of expansion partners and how to choose the right one for you, how to align goals, managing expectations, getting cross functional alignment, optimizing your technology stack, collaborating with customer success, scaling CX, building processes, reporting for success and much more. Learn more HERE.
Course 5: The Technology Alliance
Go beyond technology integrations and learn the nuanced types of technology alliances, product/engineering/development/exec team alignment, prioritization of limited resources, accountability tracking, avoiding landmines, culture-matching, measuring success, “punching up”, and much more. Learn more HERE.
Course 6: The Strategic Alliance
Strategic alliances are among the most powerful partner types, and the most elusive. You’ll learn the types of strategic alliance partnerships, value creation frameworks, how to procure strategic alliance partners, contract creation, measuring and communicating success up, out and across, pitfalls to avoid and much more. Learn more HERE.
